06. Quiz: Choosing Channels

Quiz: Choosing Channels

Channels are where you reach your audience. You can reach your customers at each stage of the customer journey by way of different channels.

Let's identify the true and false statements below. The question refers to the highlighted section.

Quiz Question

Broadcast channels are places online where people pass by. They’re like the billboards of the digital world.

**The Broadcast channel would best be used in the Awareness stage of the customer journey. **
SOLUTION: True

Quiz Question:

Social channels are the word of mouth of the internet. Social channels are where friends or affinity groups gather and share information.

**Social channels are best used in the Action stage of the customer journey. **
SOLUTION: False

Quiz Question:

1:1 channels are more direct and personal. It’s an opportunity for a marketer to speak directly to a customer.

**1:1 channels are best used in the Post-Action stage of the customer journey. **
SOLUTION: True

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